Privacy Policy

Coastal Arts Trail is a partnership between Venture Taranaki, Whanganui & Partners, and Central Economic Development Agency (CEDA). When you use the Coastal Arts Trail website, you trust us with your information.  This Privacy Policy is to help you understand what data we collect, why we collect it, and what we do with it.

Information we collect

We collect information in the following ways:

  • Information you give us:
    • Our website may require you to add your email address to receive emails from us. 
    • We ask for personal information, like your name, email address, telephone number, physical address if you purchase a product on our website or register as a Gallery Manager to become a member of Coastal Arts Trail.
  • Information we get from your use of our website:
    We collect information about how you interact with our website through Google Analytics. This information includes:
    • Device information: We collect device specific information (such as your hardware model and operating system version);
    • Location information: We collect information about your location such as your city and country location;
    • Cookies: We use cookies to collect and store information when you visit our website. 

How we use information we collect

We use the information we collect from your interaction with our website to improve and develop our products and to offer you tailored content – like email newsletters about our products.

We will ask for your consent before using information for a purpose other than those set out in this Privacy Policy.

Transparency and choice

People have different privacy concerns.  Our goal is to be clear about what information we collect, so you can make meaningful choices about how it is used.  For example, you can:

  • Unsubscribe from our email marketing database at any time;
  • Delete your online account at any time.

Accessing and updating your personal information

When you use our products, we aim to provide you with access to your personal information.  If that information is wrong, we strive to give you ways to update it quickly or delete it – unless we must keep that information for legitimate business or legal purposes.

Information we share

We do not share personal information with companies, organisations and individuals outside of Coastal Arts Trail unless one of the following circumstances applies:

  • With your consent
    We will share your personal information with companies, organisations or individuals outside of Coastal Arts Trail when we have your consent to do so.  We require opt-in consent for the sharing of any personal information.
  • For legal reasons
    We will share personal information with companies, organisations or individuals outside of Coastal Arts Trail if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
    • Meet any applicable law, regulation, legal process or enforceable Government request;
    • Enforce applicable Terms of Service;
    • Detect, prevent or otherwise address fraud, security or technical issues.

Information Security

We work hard to protect Coastal Arts Trail and our customers from unauthorised access to or unauthorised alteration, disclosure or destruction of information we hold.  In particular:

  • We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorised access to systems;
  • We restrict access to personal information to Coastal Arts Trail employees, contractors and agents who need to know information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or employment terminated if they fail to meet those obligations.


Our Privacy Policy may change from time to time.  We will not reduce your rights under this Privacy Policy without your explicit consent.  We will post any privacy policy changes on this page and, if the changes are significant, we will notify you directly to inform you of the changes.


If you wish to contact us, please email Coastal Arts Trail:

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